SOCIALFUEL

SOCIALFUEL is a free, AI-powered alternative to ad research tools like Foreplay and AdSpy — built for people who want to understand competitor advertising, not just collect screenshots of it.

Search any brand and SOCIALFUEL retrieves their live advertising across Meta, Instagram, Google and TikTok (beta) in a single view. Where most ad-spy tools stop at a swipe file, SOCIALFUEL adds the layer that matters: an AI decode of each ad's strategy — the hook, the angle, the offer, the target audience and the funnel stage — explaining why the ad works and what to borrow from it. Ads are ranked by how long they have been running live, which is the market's own evidence of what actually converts.

From any search you can generate a full competitor strategy brief in plain English and export it as a client-ready PDF, break down individual creatives in depth (including a transcript of the spoken script), save ads to your library, and add brands or keywords to a watchlist that surfaces every new ad they launch.

Built for founders, media buyers, agencies, ecommerce and DTC operators, and in-house marketing teams who would rather build campaigns on evidence than guesswork. A free plan is available with no credit card required; Pro unlocks unlimited research and always-on competitor tracking.