Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screaming Frog SEO Spider.

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Alternatives list

  1. Spotbookr icon
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    Spotbookr is a searchable social media advertising intelligence platform that analyzes ad campaign data across major social networks to uncover performance trends, competitor activity, spend patterns, and creative insights.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  2. SEO Briefs AI generates complete, writer-ready SEO content briefs in 30 seconds by analyzing live Google search results. It also measures brand visibility across Claude, ChatGPT, Perplexity, and Gemini simultaneously with a 0-100 score per model and actionable recommendations...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  3. RankDots icon
     Like

    AI tool analyzes real-time Google SERP data to reveal search intent, identify low-competition keywords, form smart topic clusters, and generate SEO-optimized outlines and content, allowing efficient planning, prioritization, and organic traffic growth.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. Connect up your Google Search Console with Rank Alert and get daily alerts and suggestions to improve your SEO

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  5. Stackra icon
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    Most website audit tools produce a Lighthouse report and leave you to figure out the rest. Stackra is different in three ways. It detects your platform: WordPress, Shopify, Wix, Squarespace, Webflow, etc., and only surfaces fixes you can actually make on your setup.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. I built Keyword Analytics out of frustration with Google Search Console. I run several small sites, and switching between properties just to check keyword rankings was wasting too much time.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
  7. Gauge helps your company show up in AI answers.

    With traffic leaving search and heading to ChatGPT, SEO is dying. Gauge measures responses in AI answers over time to find opportunities to improve your AI presence.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. Traffic Torch is a free, open-source, privacy-first SEO and UX analysis toolkit that runs 100% in the browser client-side only. No account required, no tracking, no server-side data storage. Simply enter any website URL to get an instant comprehensive 360° health score...

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application types

    Platforms

    • Online
     
  9. An all-in-one SEO optimization tool that enables users to create high-quality SEO content and achieve optimal SEO scores in just a few straightforward steps.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Mac
     
  10. SEOSapient — an AI SEO agent you talk to. Ask any question about any website, get real-time keyword data, competitor analysis, and backlink audits in seconds. One chat replaces your entire toolkit.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Website audits + AI search presence analysis for agencies. See how ChatGPT, Perplexity & Copilot perceive your clients' brands. White-label PDF reports in 60 seconds.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
  12. Rankley icon
     Like

    Rankley is a local SEO reporting platform that automates Google Business Profile tracking, rankings, reviews, and citations with AI insights.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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