Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Mac and Google Chrome apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screpy.

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Alternatives list

  1. Netkly icon
     Like

    Analyze any domain's backlink profile instantly. See who links to your competitors and find opportunities.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  2. OptiQra icon
     Like

    Open-source website auditing and optimization tool with AI-powered fixes, GEO/AEO analysis, and full-site crawling and auto-fixing that fixes the problems it finds without having to lift a finger.

    Cost / License

    • Free
    • Open Source (MIT)

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Windows
    • Mac
    • Linux
    • Self-Hosted
    • Docker
     
  3. Answered icon
     Like

    Answered is an AI visibility monitoring platform that tracks how your brand appears across ChatGPT, Perplexity, Claude, and Google AI Overview. The platform measures an AEO Visibility Score combining Presence, Positioning, and Perception, and flags mentions, citations, and...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. Spotbookr icon
     Like

    Spotbookr is a searchable social media advertising intelligence platform that analyzes ad campaign data across major social networks to uncover performance trends, competitor activity, spend patterns, and creative insights.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  5. SEO Briefs AI generates complete, writer-ready SEO content briefs in 30 seconds by analyzing live Google search results. It also measures brand visibility across Claude, ChatGPT, Perplexity, and Gemini simultaneously with a 0-100 score per model and actionable recommendations...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. LocalSeen icon
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    Monitors local business presence in ChatGPT, Claude, Gemini, and Google AI Overviews, scans real buyer queries, analyzes Google profile issues, review volume, citation gaps, offers competitor comparison, review monitoring, geo-grid data, and weekly reports.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Autorank icon
     Like

    Autorank is an AI SEO platform that produces research-backed content to help businesses rank on Google and AI search engines like ChatGPT, Claude and Gemini, boosting organic traffic and revenue.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. AI analyzes search data nightly, providing weekly actionable SEO briefings that cover keywords, CTR, indexing, web vitals, content decay, traffic from AI answer engines, and real statistical A/B testing. Supports 64 reports across 16 categories with alerts.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  9. RankDots icon
     Like

    AI tool analyzes real-time Google SERP data to reveal search intent, identify low-competition keywords, form smart topic clusters, and generate SEO-optimized outlines and content, allowing efficient planning, prioritization, and organic traffic growth.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. Seodisias icon
     1 like

    Seodisias is a free SEO crawler and website analyzer. It crawls your website, detects technical SEO issues, and provides actionable insights to help improve your search engine rankings, all from a desktop application.

    Cost / License

    • Free
    • Proprietary

    Application types

    Platforms

    • Windows
    • Linux
    • Mac
     
  11. AnalySEO icon
     Like

    AI-powered SEO platform that turns Google Search Console and Analytics data into prioritized SEO actions, keyword opportunities, competitor insights and AI search visibility.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. SEOCactus is a full-suite SEO platform for agencies and consultants: deep site audits, keyword rank tracking, and competitor analysis in one place, at a fraction of enterprise-tool pricing.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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