The Best Free Semrush AlternativesTop SEO & Website Audit Tools like Semrush

The best free alternative to Semrush is SimilarWeb. If that doesn't suit you, our users have ranked more than 100 alternatives to Semrush and many of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Semrush are ahrefs, Google Search Console, SEO PowerSuite and Google Keyword Planner.

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Alternatives list

  1. SimilarWeb icon
     139 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    112 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
     
  2. ahrefs icon
     56 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    118 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  3. Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
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    2
    Google Search Console vs Semrush Comments
    GarretJones136
    Positive
    2

    Google search console shows exact clicks on site!

    Vehemence26
    Positive
    0

    We use GSC together with Semrush. If you're looking for basic SEO tooling then just using GSC is good.

    • Google Search Console is Free and ProprietarySemrush is Paid and Proprietary
  4. SEO PowerSuite icon
     46 likes

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.

    169 SEO PowerSuite alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
     
  5. Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    52 Google Keyword Planner alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  6. Mangools icon
     18 likes

    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. SpyGPT lets you search through 250M responses that ChatGPT gives to the most frequently asked questions. So, you can see how it’s talking about you behind your back

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  8. Marketing Miner icon
     35 likes

    Data mining tool for SEO specialists and marketers. Marketing Miner is a tool for automated extraction of data that is important for online marketing of web projects. It consists of miners that provide data extracting based on user`s input dataset.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    2
    Marketing Miner vs Semrush Comments
    Rahid Chataboury
    Positive
    0

    Marketing Miner is an affordable Semrush alternative, give it a try :)

    Guest
    Positive
    0

    Marketing Miner provides more click-stream data for SEO specialist in Czech, Slovak and Poland.

    Review by a new / low-activity user.
    • Marketing Miner is Freemium and ProprietarySemrush is Paid and Proprietary
  9. KWT Spider icon
     1 like

    KWT Spider is a desktop-based website crawler and SEO analysis tool created to help users understand how their websites perform in search engines and modern AI-powered search platforms. It provides clear, reliable insights that make it easier to detect problems and improve site quality.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Windows
     
  10. SEO Tracer icon
     2 likes

    Boost your site's SEO with SEO Tracer! Crawl fast, find broken links, analyze meta tags, and optimize. Free, private and secure.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Mac
     
  11. Climb rankings, grow your reputation, and stand out in local search results with BrightLocal - the only all-in-one local marketing platform.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  12. Majestic SEO icon
     17 likes

    Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
12 of 47 Semrush alternatives