

SellerForge
AI command center for Amazon sellers that does the work of a $2–10K/month agency for the price of one tool — wired to your live Seller Central data over Amazon's read-only SP-API.
Cost / License
- Subscription
- Proprietary
Platforms
- Online
SellerForge News & Activities
Recent activities
- POX updated SellerForge
- SellerForgeAI added SellerForge
SellerForgeAI added SellerForge as alternative to Helium 10, Jungle Scout, AMZTOOL and Sellerview.ai
SellerForge information
What is SellerForge?
SellerForge is an AI command center for Amazon sellers that does the work of a $2,000–$10,000/month agency — and replaces the stack of separate tools most sellers stitch together. Instead of pasting screenshots into a chatbot, it connects to your live Amazon data through the official, read-only Selling Partner API (SP-API), so its Claude-powered assistant reasons over your real orders, fees, ads and listings rather than guessing.
It is built to be profit-aware: it optimizes true net profit and break-even ACoS rather than vanity efficiency metrics. The True-Profit P&L reads your actual settlement fees (referral, FBA, storage) per ASIN, applies the supplier cost that was true the day each order shipped, handles VAT, reconciles to Amazon's own totals, and explains in plain English why your profit moved.
SellerForge covers the whole job in one place: account-health protection and a Plan of Action (POA) builder for suspensions, FBA reimbursement recovery (you keep 100%, with no 20–25% service cut), advertising analysis and optimization (search-term harvesting, dayparting, placements, bid and budget guidance), keyword research and rank tracking, a listing audit and builder, demand forecasting and reorder points, customer insights, and AI-written weekly business reports. An approval-first action layer is rolling out, so the assistant can stage changes — bid cuts, negatives, pauses — with a clear diff and rationale that you review and approve before anything touches Amazon.
It's aimed at established single-brand sellers who run their own account or are tired of paying an agency, but it scales from brand-new sellers (launch and stay compliant) to 7-figure operators. Connecting is read-only and takes about two minutes; a free account grade shows where you're losing money — reimbursements Amazon owes you, wasted ad spend, weak listings and account-health risks — before you pay anything.
Built by an operator behind 57 Amazon accounts and $350M+ in sales. Amazon SPN-certified and powered by Claude. Not affiliated with Amazon.com, Inc.
- Live, read-only connection to Seller Central over the official Amazon SP-API (no password sharing)
- Claude-powered assistant grounded in your real account data — not a generic chatbot
- True-Profit P&L: real settlement fees per ASIN, point-in-time cost history, VAT, reconciled to Amazon
- Account Health monitoring + POA (Plan of Action) builder for suspension/reinstatement
- FBA reimbursement recovery — you keep 100%, no agency-style percentage cut
- PPC/advertising analysis: search-term harvesting, dayparting, placements, bid & budget guidance
- Keyword research, rank tracking, listing audit and listing builder
- Demand forecasting, reorder points, promotions and customer insights (LTV / repeat rate)
- AI-written weekly business reports, deliverable builder and document vault
- Approval-first AI actions (rolling out): stage changes with a diff; nothing applies until you approve







