Roku Howdy

Howdy is a minimalist, budget-friendly streaming service introduced by Roku. Built as a companion to Roku’s existing free, ad-supported The Roku Channel, Howdy delivers nearly 10,000 hours of licensed and Roku Original content for just $2.99 per month.

The catalog features movies and TV shows from partners such as Lionsgate, Warner Bros. Discovery, and FilmRise, along with select Roku Originals. Sample titles include Mad Max: Fury Road, The Blind Side, Weeds, Kids in the Hall and other series and films spanning rom-coms, medical dramas, ‘90s comedies, and nostalgic feel-good favorites.

Howdy is available initially on Roku devices (including Roku streaming players and Roku TVs), with mobile and broader platform access planned soon. The service is ad-free, requires no contract, and can be canceled at any time.

Key Features

• Ultra-low flat monthly fee: $2.99, with no introductory or discounted period
• Completely ad-free streaming—no commercials or interstitials
• Extensive content library: thousands of titles, nearly 10,000 hours across movies and series
• No long-term commitment: cancel anytime, no hidden fees
• Designed as a complement to, rather than a replacement for, premium SVOD services

Howdy appeals to viewers seeking familiar, uninterrupted entertainment for a minimal cost, leveraging Roku’s massive reach—more than 125 million daily active users—to deliver easy, affordable viewing within its established device ecosystem.