What is Rocketfuel?
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That Learns® technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed computing engine currently screens over 28 billion ad opportunities per day, and selects the best for its customers, via real time bidding (RTB) relationships with major publishers and exchanges, with 894 brands powered by Rocket Fuel in 2012. Awarded #4 on Forbes' 2013 Most Promising Companies in America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel employs over 600 people in 20 offices worldwide including New York, London, Paris, and Hamburg.