AlternativeTo Logo
Prismana icon

Prismana

Prismana is an the first and only online/offline attribution platform built from the ground up to help businesses measure the efficacy of their efforts while being easy ...

Avg rating of 5 (1)| 1 comments

What is Prismana?

Prismana is an online lead attribution platform built from the ground up to help businesses measure the efficacy of their efforts.

To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business:

“Are our efforts driving business?”

There have been many tools created over the years to help with this and many are good. Analytics platforms can tell you a lot about what happens as a result of efforts but unless the platform is a true third party solution, they are not always impartial. Call tracking platforms can be effective but they are expensive and are driven by usage – plus they only track calls.

Prismana is different. It marries homegrown offline call tracking with online attribution. Something that makes Prismana special is that, unlike other solutions out there, it actively displays calls to action that creates data naturally taken in by your existing systems to allow you to measure your success. It actions your site to help those systems work better. Prismana is predicated on the following three things:

Simplicity

If it’s hard to implement or use it stands to reason that you won’t use it. Prismana is easy to understand - which is great for users. Prismana takes about 15 minutes to implement - which makes IT and developers happy. From there, configuration is a snap and Prismana does the rest. Your reporting doesn’t change from how you do it right now.

Non-disruption

If you like your email, phone and CRM systems, we don’t see a reason for you to stop using them. As long as you have accurate methods that your customers can connect with you Prismana will ensure that every customer for every channel you are measuring finds their way to the right place.

Cost Effectiveness

Something that frustrates businesses is that usage based solutions are expensive and they continue to get more expensive as your business grows. Prismana is one flat fee – period.

show full description

Prismana Screenshots

Prismana information

  • Developed byPrismana
  • LicensingProprietary and Commercial product.
  • PricingSubscription that costs between $99 and $199.
  • Alternatives33 alternatives listed

Supported Languages

  • English

Our users have written 1 comments and reviews about Prismana, and it has gotten 1 likes

Prismana was added to AlternativeTo by patrickhealy on and this page was last updated .

Comments and Reviews  Post a comment/review

 all • positive • negative      relevance • date
brentspin
  
Top positive comment ago
Copy a direct link to this comment to your clipboard   
If this Review contains spam or other abuse, notify admins about it.   

While acting as the Sales Operations Manager for a $30M marketing company, we implemented Prismana to supplement our lead tracking efforts. Immediately we recognized that our existing tracking system was inaccurate, Prismana showed that many times our leads were originating from sources other than we thought they were.

What historically would have been classified as a company website direct lead was in actuality a Social Media first touch. Many times the potential customer would learn of us first through a paid Facebook post, then they would close their browser page and go directly to our website and fill out a form to be contacted by one of our reps. Without Prismana we would have never known that the client originated through a paid social media campaign, we would have assumed they found us directly through a search on the internet. We finally could see what our paid social media campaigns were actually doing for us, allowing us to boost or pivot as need be.

We then made use of Prismana's phone number swap out tracking, which changes the number on the company website to match a phone number specific to our campaign, thus allowing all inbound call traffic to be quantified as a lead from a specific marketing effort. Prior we would ask the customer how they heard about us, now we didn't need to ask, we knew exactly where they came from.

There is no doubt in my mind, Prismana is worth every penny. Without it lead quantification is only a good guess, with Prismana everything becomes scientific. If you truly want to know where your leads are originating from, then make the wise decision to use this tool.

Show entire comment
1

Tags

  • business-analytics
  • Business Intelligence
  • conversion-optimization
  • marketing-attribution
  • Web Analytics
  • analytics
  • marketing-analytics
  • attribution
  • predictive-analytics

Recent user activities on Prismana

AlternativeTo