PetalBoard

PetalBoard is a Pinterest scheduling tool purpose-built for Etsy sellers and independent makers. It imports products from a seller's Etsy shop, turns them into Pinterest-ready pin designs, writes keyword-focused captions that match the shop's voice, and publishes to Pinterest on a consistent weekly cadence.

The product is built around the way Pinterest actually drives Etsy traffic: as a search engine that compounds over months, not as a social feed. Sellers typically need to post 5–7 times per week for 6–12 months to see durable traffic gains, and PetalBoard is designed to make that cadence cheap — about 30 minutes of review per week instead of 30 minutes per day of manual work.

Core workflow:

• Import products. Connect an Etsy shop URL, or upload product photos directly. PetalBoard catalogs each product with its materials, style, palette, and niche context.
• Teach the brand voice. A short onboarding captures the shop's tone, audience, and keyword strategy so captions sound like the seller wrote them.
• Plan a week. Review a weekly queue of pin images and captions, approve what fits, tweak the rest, and publish to the right Pinterest boards at the right times.
• Track what works. Analytics show impressions, saves, and link clicks per pin, and surface insights about which pin styles and posting days drive the most Etsy traffic.

Additional tools:

• Visual calendar planner with drag-and-drop rescheduling
• Multi-board routing so each pin lands on the right board automatically
• Pin Studio for generating design variations (lifestyle, flat-lay, close-up, product-guide)
• Image Playground for upscaling, background removal, and simple edits
• Brand Memory that retains tone, palette, and keyword preferences across sessions
• Bulk scheduling for seasonal pushes
• Support for multiple Etsy shops and brand profiles on higher tiers

PetalBoard is aimed at jewelry makers, printable designers, handmade sellers, stationery brands, home-goods shops, and fine-art sellers — anyone whose Etsy business benefits from steady Pinterest presence but who doesn't have a marketing team. The free tier is usable indefinitely; paid tiers add more image credits, more scheduled pins, storage, and team features.