Pencil - AI ads that win

Pencil is a creative AI platform that generates ads predicted to win. Top ecommerce brands use Pencil to make more sales from their Facebook, Instagram and TikTok ads by building a scalable process around creative testing.

1. Connect your Shopify store to automatically import your branding, product information, images and videos.
2. Connect your Facebook ad accounts to analyze all your historic advertising data.
3. Generate new ad ideas predicted to win in minutes.
4. Launch and scale your winning ads, while pausing your losers.
5. See why your winning ads are working, so you have insights to grow your business.

A new generation of creative technology

• As opposed to template-based editors, you don't need to waste time choosing templates, cutting video, versioning sizes or thinking of what to say with Pencil. Pencil generates finished ads from your existing assets automatically.

• As opposed to working with freelancers, generating ads with Pencil takes minutes and costs significantly less. You still get original, unique ads. And Pencil takes your data into account, so your ads are likely to get better results too.