New Canadian PR App turns every entrepreneur into a PR pro.
Media Match app discovers media opportunities for entrepreneurs with AI technology.
After 4 years of development, we are proud to announce today the launch of Media Match the intelligent PR assistant. Media Match is a unique tool that generates media opportunities for entrepreneurs. For a PR campaign to produce results, it is essential to contact the right reporters. But to do so, you need to stay continually abreast of all the articles produced by the media, and regularly update your media contacts. Our AI engine solves that problem by matching an announcement to the most relevant reporters one needs to contact, as well as the best timing to reach them. ... More Info »
PR is dead
This affirmation, while catchy, is a bit misleading. More accurately, it should read: Old PR ways are being redefined.
Exit the media list
Today, building a media list means searching an expensive static media data base that does not give accurate live updated information, and background about publications and its reporters.
Media Match doesn’t search a database. It searches a live feed of Canadian media.
The user only has to search any news topic (e.g. brand name or subject matter) and the app automatically identifies the most relevant articles, and breaks the information down to actionable data. Media Match provides publishing patterns, concepts associated with the query, top stories, media outlets, and the reporters that most frequently write about the query.
There lies Media Match advantage: it increases the effectiveness of a PR campaign by seeking media opportunities and not by building static lists. Turning every entrepreneur into a PR pro.