Mailchimp AlternativesOnly apps categorised as Workflow Automation Tools

The best Workflow Automation alternative to Mailchimp is MailerLite, which is free. If that doesn't suit you, our users have ranked more than 100 alternatives to Mailchimp and 15 are Workflow Automation Tools so hopefully you can find a suitable replacement. Other interesting Workflow Automation Tool alternatives to Mailchimp are Brevo, Audienceful, Omnisend and SendX.

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Mailchimp alternatives are mainly Email Marketing Services, but if you're looking for Workflow Automation Tools or A/B Testing Tools you can filter on that. Other popular filters include Open Source, Self-Hosted + Open Source, Self-Hosted, Free and Linux. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Mailchimp.
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Alternatives list

  1. MailerLite icon

    MailerLite

     62 likes

    Design newsletters, websites, and landing pages using drag-and-drop builders, automate multi-step campaigns, analyze performance with detailed reports, sell digital products, sync with e-commerce platforms, and manage subscribers with segmentation and embedded forms.

    212 MailerLite alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • iPhone
    • iPad
    • Software as a Service (SaaS)
    Automations
     
    |
    5
    MailerLite vs Mailchimp Comments
    Top Positive Comment
    dementor_88
    3

    Cheaper alternitive with same features

    Top Negative Comment
    Guest
    0

    They have less functionality

    Review by a new / low-activity user.
    Guest
    Positive
    0

    Quick support and pricing.

    Review by a new / low-activity user.
    3 of 5 comments
    • MailerLite is Freemium and ProprietaryMailchimp is also Freemium and Proprietary
  2. Brevo icon

    Brevo

     96 likes

    Unified platform offering email, SMS, automation, transactional messages, integrations with CMS, e-commerce, social and chat tools, robust API, competitive email-based pricing, free and scalable plans, and multi-channel audience engagement management.

    318 Brevo alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    Brevo screenshot 1
     
    |
    6
    Brevo vs Mailchimp Comments
    Top Positive Comment
    Guest
    3

    Same features at a much cheaper price. So much more useful when you are scaling

    Review by a new / low-activity user.
    Top Negative Comment
    HawkRen
    0

    SendinBlue delivers emails in the junk folder

    Nicolas
    Positive
    -1

    Easy to use, fewer options but very high email deliverability due to the human account verification

    3 of 6 comments
    • Brevo is Freemium and ProprietaryMailchimp is also Freemium and Proprietary
  4. Audienceful icon

    Audienceful

     16 likes

    Audienceful is email marketing re-invented for the 2020s. Lightweight, collaborative, and setup with modern best practices by default.

    231 Audienceful alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Notion
    • Software as a Service (SaaS)
    Email marketing re-invented for the 2020s
     
    |
    2
    Audienceful vs Mailchimp Comments
    KemBerg
    Positive
    0

    Newcomer to the space, my new favorite.

    thesaasguy
    Positive
    0

    Like Notion and Mailchimp had a baby. Fantastic.

    • Audienceful is Freemium and ProprietaryMailchimp is also Freemium and Proprietary
    • Audienceful is Lightweight and Privacy focusedMailchimp is not according to our users
  5. Ad
  6. Omnisend icon

    Omnisend

     49 likes

    A powerful platform for ecommerce marketing automation integrating with Shopify, BigCommerce, and others, offering email and SMS campaigns, pre-built workflows, AI tools for segmentation, compliance forms, and actionable reporting tools, all tailored for business growth.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Create emails in a much faster and efficient way with unique Product Picker feature
     
    |
    4
    Omnisend vs Mailchimp Comments
    Joshua Buchkov
    Positive
    2

    Omnisend is a much more user friendly application compared to Mailchimp. They have a very friendly and helpful support for paying and non-paying users. They introduce new features almost every month and they do help boosting your sales in simple ways. So Omnisend all the way.

    Guest
    Positive
    0

    Easier to create and send campaigns. Better deliverability.

    Review by a new / low-activity user.
    Marie Shuford
    Positive
    1

    Omnisend is great because they care about their customers a lot more. Also they have features that Mailchimp does not, like Wheel of Fortune.

    3 of 4 comments
    • Omnisend is Freemium and ProprietaryMailchimp is also Freemium and Proprietary
  7. SendX icon

    SendX

     7 likes

    SendX helps you grow your web business by its lead generation and email marketing automation solutions. It is a good fit for SMBs and professional bloggers. It starts with a forever free plan.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    Create subscribe widgets to convert visitors to users
     
    |
    3
    SendX vs Mailchimp Comments
    Guest
    Positive
    1

    Easy yo use and more powerful than MailChimp.

    Review by a new / low-activity user.
    Varun Jain
    Positive
    0

    SendX has great drag & drop editor, good email deliverability, AB test, Smart Send feature, Drip Sequences, Automation, Popups, Landing Pages and more ... It is priced similar to MailChimp and has far better deliverability.

    Review by a new / low-activity user.
    varunjain
    Positive
    1

    SendX provides all features in MailChimp like sending newsletters, RSS campaigns, personalization, email tracking ( open / click ) etc. Where it is far better than MailChimp is at drip sequences, autoresponders and automation. Also the lead generation ( widgets + popups ) are great which means you don't have to use another tool like SumoMe or Unbounce for it. Also the pricing is far more affordable alongwith other nifty features like reply automation.

    • SendX is Paid and ProprietaryMailchimp is Freemium and Proprietary
  8. Platformly icon

    Platformly

     92 likes

    Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Platformly screenshot 1
     
  10. Swift Missive icon

    Swift Missive

     1 like

    Swift Missive is a B2B SaaS ESP that helps you attract new customers to your business, or to stay top-of-mind for your current ones.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    The Swift Missive homepage
     
  11. AiTrillion icon

    AiTrillion

     1 like

    AiTrillion: Best eCommerce marketing platform offers the most advanced solutions for email marketing, loyalty rewards program, product reviews, live chat, and workflow automation.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
    Landing Page
     
  12. MailBluster icon

    MailBluster

     Like

    Comprehensive email marketing solution offering automation, list segmentation, drag-and-drop editing, AI-powered menus, A/B testing, reporting, double opt-in, GDPR compliance, external service integrations, and lead management for diverse marketing needs.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    MailBluster Homepage
     
  13. Taximail icon

    Taximail

     Like

    Taximail is an email marketing platform that helps SMEs and large enterprises to leverage email marketing in growing their businesses. We believe that if you can communicate effectively to your customers it will lead to an increase in sales and loyalty to your brand.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Automated Marketing Tool Create funnels and run automation campaigns that grow your sales. Let automation take care your leads, then notify you when ready for follow up.
     
  14. Smaily icon

    Smaily

     5 likes

    Smaily is a super easy and convenient email marketing online-service for creating and sending messages online to help increase your business’ email marketing campaign quality and efficiency, while reducing preparation time and resources.

    50 Smaily alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Drag and Drop newsletter editor.
     
    |
    1
    Smaily vs Mailchimp Comments
    Guest
    Positive
    0

    Cheaper and more user friendly.

    Review by a new / low-activity user.
    • Smaily is Freemium and ProprietaryMailchimp is also Freemium and Proprietary
  15. Bespoke icon

    Bespoke

     4 likes

    The open source personalized marketing platform. Bespoke's mission is to gather information about the customer and do personalized targetting. We gather customer data through various means, including API's, behavioral intent, surveys and integrations with platforms for...

    Cost / License

    Application type

    Alerts

    • Discontinued

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    Bespoke administration panel
     
12 of 15 Mailchimp alternatives