Leadfeeder

Leadfeeder, formerly Dealfront is a lead generation platform that identifies companies visiting your website using advanced web identification technology and company data. It can identify up to 45% of your website visitors, using the world's largest IP-to-company database and B2B data. So far, users have identified over 500 million leads, revealing potential buying intent. Key features include identifying anonymous website visitors, revealing purchasing intent, and acting early to re-target engaged leads.

Leadfeeder also offers tools to build audiences, potentially attracting up to three times more Ideal Customer Profile (ICP) companies to your website. Users can use firmographic data, intent signals, and ICP data to create precise audiences and lists for marketing and sales. This is done using over 100 advanced filters and AI Enrichment, aiding in more effective campaigns. The platform allows users to define their ICP, build audiences, and use AI enrichment to qualify leads.

Additionally, Leadfeeder offers features to optimize campaigns, potentially reducing the cost per qualified lead by up to 35%. Users can understand where ICP companies originate and link website engagement to campaigns and results. This helps focus on successful initiatives and reduces wasted effort. Features include attributing website visitors to campaigns, measuring lead quality and engagement over time, and optimizing spend, messaging, and targeting. Leadfeeder also provides access to 60 million companies and 400 million verified contacts, enriched with AI-driven insights and real-time website intent signals.