Kinja

Kinja is a free online news aggregator, launched in April 2004. It is operated by Gizmodo Media Group, which was purchased by Univision Communications during Gawker Media's bankruptcy. With the intention of making blogs more accessible to the public, Nick Denton of Gawker Media and Meg Hourihan of Pyra Labs created Kinja, which began as an investigation into the navigation of blogs. It was dubbed Kinja in October 2003. On February 11, 2013, Kinja 1.0 was launched on Jalopnik. Changes included an entire site and platform redesign, favoring a more Tumblr-esque design. Users received the ability to create their own blogs on Kinja, replacing the old profile system. Comments, replies, and posts all aggregate on the user's personal blog. Kinja is a personal web service that allows its users to "bookmark" blogs, Kinja providing the user with excerpts of recent posts of the chosen blogs. These excerpts, known as personal "digests", are compiled into one page of excerpts, with other categorized compilations available based on such labels as media, music, liberal, conservative, and more. A user's personal choice of digests are easily available to any outside user, allowing others to share their favorite blogs and recent blog posts. Utilizing a webcrawler dubbed Kinjabot (similar to Google's webcrawlers), Kinja creates an internal index of all available web logs as defined by Kinjabot.