Integral Ad Science

Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media.

• Verify: Know that every impression had the opportunity to be effective • Optimize: Increase those opportunities to consistently improve results • Activate: Access metrics that show how to activate consumers and grow your brand

Viewability

For digital ads to make an impact on consumers, they have to be seen. We help you reach consumers by making sure all ads have the opportunity to be viewed. By real people.

Ad fraud

Ad fraud is defined as any deliberate activity that prevents ads from being served to human users. No matter the cause—illegal bot activity, historically fraudulent URLs, or specific page-level fraud—we’re here to protect you.

Brand safety and suitability

It’s important to put your message in the proper environment. We help you protect your brands—and your dollars—from unsafe, inappropriate, or incompatible content.