Insightware is described as 'Helps you maximize your conversion rates by automatically showing the most suitable page variation (in an A/B test sense) to each visitor' and is a A/B Testing tool in the business & commerce category. There are more than 10 alternatives to Insightware, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Self-Hosted apps. The best Insightware alternative is VWO. It's not free, so if you're looking for a free alternative, you could try Omniconvert or ChangeAgain. Other great sites and apps similar to Insightware are Optimizely, Adobe Target, AB Tasty and Convert.com.