HeadUp Labs

Being human is hard work. There are step counts to smash, fruit and veg quotas to hit and skinny jeans to fit into. All of this while maintaining a thriving social life, killing it at work, and staying sane. Your wearable device helps, but there’s a gap between what it can help you achieve and the person you have the potential to be. Which is why HeadUp exists: we're here to bridge that gap.

YOUR HUMAN DASHBOARD AWAITS

Just like the dashboard of your car tells you when the fuel tank is empty, or the engine needs oil, or whatever cars need (it’s a mystery to us), your dashboard will tell you where you are, where you need to be and the steps in between – and across 5 categories of health: mind, heart, sleep, weight and activity.

CONNECT YOUR FITBIT OR HEALTH APP

All you have to do is sync your Fitbit or Health app with HeadUp and we’ll take care of the rest. HeadUp will turn your activity, heart and sleep data into actionable insights. If you wear a different type of device, never fear – we’re working to integrate all wearable device types.

BEYOND DEVICE DATA - YOUR 5PM CHECK-IN

You’ll receive notifications from us 4 times per week to check-in. This is your opportunity to tell us how you’re feeling. Please don’t hold back. Shi**y at your next-door neighbour? In love? Craving nachos? Tell us everything! Then, we’ll combine your mood data with what your device tells us to paint a clear picture of, well, you, and identify the areas of your health that need lovin’.

IT'S ALL ABOUT YOU!

There’s so much hype in the tech world about tracking health. How many steps am I taking? How long am I sleeping? What’s my heart rate? But what do these numbers actually mean? Well, that’s why we have 2.5 data scientists. So that they can trawl though your data to figure that out. We’ll put your data under the microscope and zoom in. If we see something you need to know, we’ll package it up with actionable advice and pop a personalised insight into your library for you to read.