gShift is an enterprise Web presence analytics and content performance platform designed to help marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns from search through to conversion.
gShift’s Platform Tracks the On-Site and Off-Site Customer Journey
Today, 67-90% of the customer journey is happening off of the main web site. While SEO and ultimate discoverability of content is still important and often times the origins of the customer journey, off-site analytics and multichannel insights are vital to properly inform digital strategy across paid, owned and earned. Looking at how your content is performing off-site helps you to understand which channels are having an impact on your business.
We understand this shift in the digital marketing space and have developed our technology around providing those insights. Our industry unique software platform consists of three modules: SEO, kontextURLs and Influencer Marketing, continues to evolve in each area and continues to integrate across the modules.
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gShift
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