Google Keyword Planner Alternatives

Google Keyword Planner is described as 'Free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine' and is a SEO tool in the business & commerce category. There are more than 50 alternatives to Google Keyword Planner, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Linux apps. The best Google Keyword Planner alternative is SimilarWeb, which is free. Other great sites and apps similar to Google Keyword Planner are Semrush, ahrefs, Screaming Frog SEO Spider and Rankfender.

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Alternatives list

  1. LintPage icon
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    Free pre-launch website audit tool for developers. Scans any URL for 60+ issues across SEO, accessibility, performance, security, and structured data in 30 seconds. CLI, CI/CD, and web dashboard. No signup required.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. VisRank icon
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    Free platform for auditing websites, combining SEO score, AI search visibility, security header checks, local signals, and clear reports in seconds, highlighting key discoverability issues and practical recommendations. No login required, suitable for all user types.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
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