Google Keyword Planner Alternatives

Google Keyword Planner is described as 'Free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine' and is a SEO tool in the business & commerce category. There are more than 50 alternatives to Google Keyword Planner, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Linux apps. The best Google Keyword Planner alternative is SimilarWeb, which is free. Other great sites and apps similar to Google Keyword Planner are Semrush, ahrefs, Screaming Frog SEO Spider and Rankfender.

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Alternatives list

  1. Probedex icon
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    Probedex is a web-based competitor research tool for SaaS founders, indie hackers, marketers, SEO teams, and growth teams. It helps users study how SaaS competitors get traffic, rank in search engines, build backlinks, appear in communities, run ads, and position their products.

    5 Probedex alternatives

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  2. Nitaq icon
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    Nitaq is an AI-powered search intelligence engine that turns websites into growth engines. It audits your site, builds a clear growth strategy, and provides tools to fix SEO issues instantly—helping you improve visibility, capture demand, and grow faster.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Software as a Service (SaaS)
    • Online
     
  3. ChatSEO icon
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    ChatSEO helps website owners and marketers make better SEO decisions without being experts.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. crawlie icon
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    The fast, free, open-source technical SEO + GEO crawler — built for humans and agents.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Mac
    • JavaScript
    • Typescript
    • npm
    • Windows
    • Linux
     
  5. SIGMAEO icon
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    AI SEO agent with real-time data from 50+ tools - plus AI citation tracking for ChatGPT, Claude & Gemini.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
     
  6. Keytunity icon
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    Keytunity mines Google Search Console data and combines it with page crawls from your website to come up with new unique keyword recommendations.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Full-site crawler with 14 parallel AI audit agents You supply the API key; Vexifa does the work — no SaaS credits, no data leaving your machine.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Windows
     
  8. SEETO AI icon
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    AI-powered competitive intelligence platform. Analyze competitor features, pricing, SEO, positioning, and messaging — all from a single URL in under 5 minutes.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
  9. Keyword research made easy. No complicated dashboards or learning curves. Just enter a keyword and get actionable insights in seconds.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  10. LintPage icon
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    Free pre-launch website audit tool for developers. Scans any URL for 60+ issues across SEO, accessibility, performance, security, and structured data in 30 seconds. CLI, CI/CD, and web dashboard. No signup required.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. VisRank icon
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    Free platform for auditing websites, combining SEO score, AI search visibility, security header checks, local signals, and clear reports in seconds, highlighting key discoverability issues and practical recommendations. No login required, suitable for all user types.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
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