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Freeply

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Freeply sends a DM when someone comments a keyword on your Instagram post. It is open source (MIT) and you host it yourself on Cloudflare's free tier, so there is no monthly bill and your Instagram access tokens stay encrypted in your own database.

Cost / License

  • Free
  • Open Source (MIT)

Since

  • New

Updated

  • Updated Oct 2026

Platforms

  • Self-Hosted
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Freeply was added to AlternativeTo by chris-James on and this page was last updated .

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What is Freeply?

Freeply sends a DM when someone comments a keyword on your Instagram post. It is open source (MIT) and you host it yourself on Cloudflare's free tier, so there is no monthly bill and your Instagram access tokens stay encrypted in your own database.

Set campaigns per post or across the whole account, with several keywords each and whole-word or contains matching. Each person gets exactly one message. Optionally post a public reply under the comment once the DM has gone out. Tracked links count clicks without counting Meta's link-preview bots. Story replies and Instagram Ice Breakers can start a campaign too. A dashboard covers campaigns, links, the send log and connected accounts.

It runs Instagram professional accounts you own. It doesn't need a Facebook Page, Meta App Review or business verification for that. It has no multi-user mode, no billing and no DM inbox.