FocalScore icon
FocalScore icon

FocalScore

FocalScore is a website audit for small-business owners rather than SEO specialists. Enter your website address and you get a free 0–100 score with three pillar scores: Convert (would a visitor understand what you do, trust you and get in touch?

Free website score in about a minute

Cost / License

  • Freemium (Pay once or Subscription)
  • Proprietary

Application type

Platforms

  • Online
  • Software as a Service (SaaS)
The full report: overall score, six areas, phone and desktop (sample report, fictional practice)
Fix these first: findings ranked by what fixing them is worth (sample report)
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Every problem with its fix in plain English (sample report)
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FocalScore information

  • Developed by

    US flagAstrolabix LLC

  • Licensing

    Proprietary and Freemium product.

  • Pricing

    One time purchase that costs $49, and / or subscription that costs $99 per month + free version with limited functionality.

  • Alternatives

    5 alternatives listed

  • Badge

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  • Supported Languages

    • English

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Business & Commerce

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What is FocalScore?

FocalScore is a website audit for small-business owners rather than SEO specialists. Enter your website address and you get a free 0–100 score with three pillar scores: Convert (would a visitor understand what you do, trust you and get in touch?), Rank (can search engines find and rank the site?) and AI readiness (can assistants like ChatGPT read and recommend it?).

A free email signup unlocks the full page-by-page report, with no card: 372 checks across 9 categories, covering up to 25 pages, each with its evidence and the exact fix in plain English. When a check can't gather its evidence, the report says so instead of guessing. It works on any platform, including WordPress, Shopify, Squarespace and Wix, with nothing to install.

The optional AI Advanced Report ($49, one-time) puts real buyer questions to ChatGPT, Perplexity, Gemini and Claude and records whether the business was named, and who was recommended instead. It also adds Google rankings, Google Maps position and missed searches. An Agency plan offers white-label reports for up to 25 client sites.