Drip

Drip is a marketing automation platform that enhances email marketing strategies. It offers an affordable solution with a drag-and-drop email builder for creating branded emails. Users can include their brand's fonts, colors, logos, and preview the email on different devices. The platform also features customizable email templates for various purposes and behavior-based workflows for creating automations. Drip supports email segmentation for delivering targeted emails to different audience groups. It also provides advanced reporting and metrics for improving email marketing, allowing users to analyze top-performing campaigns, optimize them, and measure the ROI.