Bazam

Bazam writes marketing content from detailed audience personas, supports multiple brands, schedules and publishes it across your channels, and pulls analytics so you can see what worked.

Personas, not prompts. Each audience gets a 30-point buyer profile covering drivers, motivations, values and buying behaviour. Every post, blog and campaign is written to the audience you pick, in your brand voice. Choose an angle, or type your own, and Bazam writes the whole campaign around it.

Multiple brands and clients. Keep a separate project for each brand or client, each with its own audiences, brand voice and knowledge base of facts and sources, so nothing bleeds across and the writing stays accurate. Clients can approve posts in their own portal without sharing passwords.

Schedule and publish. Plan on a drag-and-drop content calendar and publish directly to Facebook, Instagram, TikTok, X, LinkedIn and WordPress, with a version of each post adapted for its channel. Translate campaigns into 50+ languages with your brand voice intact.

See what worked. Bazam collects likes, comments, clicks, impressions, reach, saves and follower growth from every connected channel and groups them by campaign, so you can see which campaigns were worth running.

More than 30 content types are built in, including blog posts, social campaigns, case studies, how-tos, listicles and FAQs. An AI marketing assistant plans campaigns and reviews results in conversation, and an MCP server lets you use your personas and brand voice inside ChatGPT or Claude.