Altcraft Platform

Altcraft is a unified marketing hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system.

Key capabilities:

• Unified customer profile (360° view)
• Real-time event tracking
• Data consolidation from multiple sources
• Flexible segmentation for precise targeting

Omnichannel communications

• Email, SMS, push notifications, and messengers
• Triggered and scheduled campaigns
• Centralized management across all channels

Marketing automation

• Visual customer journey builder (Customer Journey Builder)
• Ready-to-use campaign templates
• Control groups for accurate performance measurement

Content & personalization

• Drag-and-drop editor
• Dynamic content and real-time personalization

Loyalty management

• Flexible reward mechanisms (cashback, tiers, rewards)
• Automatic bonus accrual based on events
• Personalized offers and promo codes

Product & content personalization

• Real-time personalization (user- and session-based)

Analytics & attribution

• Cross-channel analytics
• Conversion funnels and campaign analysis
• Behavioral analytics and attribution

ML optimization

• Send-time optimization
• Predictive audience modeling (purchase, churn, engagement)

Deployment options

• Cloud or On-Premise deployment
• Full control over data storage and security
• Flexible integration with existing IT infrastructure