Disney is raising Disney+ and Hulu prices yet again

Continuing what has become something of a lovely annual tradition, Disney has raised prices across several Disney+ and Hulu plans, marking Disney+’s fourth increase in four years. The standalone ad-free plans for both services are up about 13%, from $19 to $21.50 per month, while their ad-supported plans increased from $12 to $12.50.

Bundle prices are also going up. Disney+ and Hulu without ads increased from $20 to $22 per month, while the ad supported bundle remains unchanged at $13. Disney+, Hulu and ESPN Select now costs $22 with ads, up from $20, and $33 without ads, up from $29. Hulu + Live TV plans also increased by $10 per month.

The increases arrive exactly one year after the previous Disney+ and Hulu price hikes. Disney+ also raised prices in 2025, 2024, 2023 and 2022, while Hulu has followed a similar annual pattern since 2022. They also come after Disney reported 11% growth in streaming revenue, with operating income more than doubling to $712 million.