YouTube will automatically detect and label AI-generated videos with greater visibility

YouTube is introducing automatic labels for AI-generated videos while redesigning those labels to make them more visible. This update aims to help viewers better identify when content they watch includes material generated or altered using artificial intelligence.

Following these changes, creators must now disclose if their uploads contain realistic or meaningfully AI-modified content. The new “AI use” setting is available in YouTube Studio on both desktop and mobile. Once enabled by a creator, YouTube will display a label informing viewers if the video is AI-generated or altered.

YouTube clarifies that AI-generated content includes material fully or partially produced using artificial intelligence audio, video, or image tools. Realistic outcomes or meaningful edits require disclosure, whereas minor or non-realistic AI adjustments do not.

Building on these labeling rules, AI-generated content that appears photorealistic will show a label directly on the video player. For content that is animated or not photorealistic, viewers will see the label in the expanded description. YouTube will also apply labels automatically to content made with its generative tools, material with C2PA metadata, or any content its internal systems detect as AI-generated or altered.