Netflix announces yet another price hike for all tiers, over a year after the last one
Netflix is implementing YET AGAIN another price increase across all its primary subscription tiers, a little over a year after its last price hike in January 2025, affecting both ad supported and ad free plans. The Standard with ads plan now costs $8.99 per month, up from $7.99, while the Standard plan rises from $17.99 to $19.99 and Premium goes from $24.99 to $26.99. Once again, subscribers are being asked to pay more without getting any changes to the actual streaming service.
The increase also applies to extra members outside the main household. Adding an extra viewer now costs $7.99 per month on plans with ads and $9.99 on plans without ads, both up by $1. Netflix is not changing video quality, device limits, or any other plan features, so the overall experience stays exactly the same.
This latest increase comes without a new explanation from Netflix. The company previously said its price hikes were meant to deliver more value to customers, but it has not repeated that reasoning here. It is also still unclear when existing subscribers will begin seeing the higher prices on their bills.
- Video Streaming App
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Related news
External links
- Plans and PricingNetflix Help Center • Official source
- Netflix raises prices across all streaming plansCNBC
- Netflix is raising prices againThe Verge
- Netflix is raising prices, yet again: Here's what you'll pay nowAndroid Authority
Comments
I'm definitely not shocked - in my area, AI data centers are sprouting up like noxious weeds and potholes. Netflix and other major firms are competing for resources (electricity, disk storage, memory, bandwidth). And thus the encrapification of all things continues.
Show the world how fun is to be a pirate, then raise your costs with no feasible reason. Sounds like a pretty smart strategy.
Since nobody was buying the "more expensive = better service" bedtime story, it makes sense that Netflix is no longer trying to justify yet another price hike.
And since all other services are playing the same game (and will soon raise the subscription prices, because others are doing it), it even seems natural nowadays. Password cracking was neat, now theses services are no longer good at anything.