Vimeo to be acquired by Bending Spoons for $1.38B with AI feature focus

The video hosting platform Vimeo has entered an agreement with the European software company Bending Spoons to be acquired in a $1.38 billion deal that will take the platform private by the end of 2025. The acquisition has been unanimously approved by Vimeo's board but still requires shareholder consent, closing conditions, and regulatory approval.

Bending Spoons, which also owns Evernote, WeTransfer, Meetup, and Brightcove, plans to run Vimeo as a long-term business. The company says it will invest heavily in the US and other key markets, with a focus on improving performance, reliability, and expanding advanced features, including AI-powered tools for both creators and enterprise users.

However, it is well known that Bending Spoons' previous acquisitions have often been followed by significant restructuring. After purchasing Evernote and WeTransfer, the company implemented layoffs, limited free service tiers, shut down legacy applications, and moved operations to Europe, which raises questions about potential changes for Vimeo employees and users.