Snapchat adds Lens-powered video creation, public stories auto-saving, and a video editor

Snapchat has rolled out several new features aimed at enhancing the creator experience and streamlining video editing. iOS users can now produce Lens-powered videos more quickly and easily using their saved memories, speeding up content creation with augmented reality effects.

Additionally, Snapchat has introduced upgraded metrics across stories and Spotlight. These insights include returning viewers, details on top-performing content, total view time, source of views, as well as average Spotlight view times and rates. This data equips creators with tools to refine and optimize their content strategies.

Meanwhile, Snapchat will soon allow creators to automatically save their public stories directly to their profiles. This upcoming feature makes it possible for fans to revisit and catch up on their favorite creator content at any time. Following this, selected US creators will gain access to a timeline editor for video editing directly within the app. The timeline editor offers a chronological view, making it easier to cut and paste video segments, ultimately simplifying the editing process within Snapchat.