Unity entirely scraps controversial runtime fee, returns to seat-based subscription model

Unity has canceled its controversial Runtime Fee after consultations with its community, customers, and partners. Initially announced in September last year, the Runtime Fee was intended to charge game developers for each game install once certain install and revenue thresholds were met. The announcement led to widespread backlash, prompting Unity to scrap the fee for games built on a Unity Personal license.

Unity's president and CEO, Matt Bromberg, admitted that the Runtime Fee conflicted with the company's mission to "democratize game development." Consequently, Unity will return to its previous seat-based subscription model, effective immediately. Bromberg stressed the importance of maintaining trust with customers, acknowledging that while price increases are necessary, they should not come through controversial fees.

Unity Personal will continue to be free, with its revenue ceiling increased from $100K to $200K. For Unity Pro and Unity Enterprise subscriptions, new revenue thresholds will be implemented starting January 1, 2025, with subscription costs rising by 8% and 25%, respectively. Non-gaming industry customers using Unity will not be affected by these changes.