X/Twitter is starting to make likes private for all users

The micro-blogging platform X has recently implemented a significant update that makes all likes private. Starting Wednesday, users can no longer view the "Likes" tab on other profiles, effectively restricting public access to this engagement metric. Users retain the ability to see their own liked posts, but this information is now concealed from others.

The update also introduces a notification encouraging users to like more posts to enhance their "For you" feed, emphasizing personalized content recommendations. Despite these privacy adjustments, users can still view metrics such as like counts and other engagement indicators on their own posts under notifications. Posts will continue to display the total number of likes, but only the author can see the list of users who liked their post.

Previously, the option to hide likes was available exclusively to Premium subscribers, a feature introduced in September, but it has now been extended to all users across the platform. Interestingly, the company recently announced new policies that officially allow adult content on the platform.