Disney+ could introduce linear cable-style streaming channels featuring key franchises
Disney+ is reportedly planning to introduce linear cable-style streaming channels to enhance user engagement and increase app usage time. The channels, which could also generate additional revenue through ad incorporation, would differ from free, ad-supported streaming alternative services like Pluto TV or Tubi, as they form part of a subscription service.
The proposed channels could feature content from major franchises such as Star Wars, Marvel, and Pixar, along with iconic series like The Simpsons and classics from Disney's extensive content library.
By offering these channels, Disney+ aims to align with consumer trends of using background content and establish itself as a comprehensive entertainment hub. This strategy could involve integrating services like Hulu and potentially ESPN in the future, helping Disney+ compete with platforms like The Roku Channel and Pluto TV by capturing more viewer attention.
