Meta tests AI-powered sticker generation feature in WhatsApp beta program

Meta-owned WhatsApp is currently testing a new feature that employs AI to generate stickers, as observed by some testers in the Android WhatsApp beta program. These AI-powered stickers are generated based on brief text descriptions given by the user. The exact generative AI model used for this feature is not clearly mentioned in the report.

The technology used to generate these stickers operates similarly to models such as Midjourney or OpenAI's DALL-E 3, which create images from text descriptions. Through this feature, users can create personalized images and share them as stickers with friends or groups within WhatsApp.

Stickers produced using this AI-powered feature are reportedly easily identifiable, possibly through watermarks or other indicators. This is similar to how Microsoft's v, which uses OpenAI's DALL-E model for image creation, labels the images with a Bing watermark. Nonetheless, there are concerns regarding the potential misuse of this feature to create detrimental stickers, and currently, it is not clear how the AI model protections operate, apart from the standard 'report to WhatsApp' protocol.