Twitch introduces new labels for mature content to improve stream classification

Twitch has recently announced a new set of labels for "mature content," aiming to provide clearer guidelines for streamers when marking their streams as mature. While the option to label channels as mature has been available on Twitch for years, the lack of specific guidance has led to confusion among creators. The newly introduced Content Classification Labels offer a more comprehensive description and multiple options for streamers to choose from, so that users have a clearer idea of what they are going to watch.

Twitch announced the revamped mature content labels through a blog post, clarifying that the changes were solely focused on improving the labeling system and not on altering the Community Guidelines. These labels are now applicable to various types of content, including streams featuring mature-rated games, sexual themes, drugs, intoxication, excessive tobacco use, violent and graphic depictions, significant profanity or vulgarity, and gambling. To ensure transparency and understanding, Twitch has expanded its guidelines page, providing detailed explanations for each label and even outlining situations where labeling is not required. Moreover, Twitch has made it mandatory for streamers to apply the appropriate labels to their streams. Failure to do so, even after multiple warnings, may result in the automatic application of relevant labels to the streamer's channel, with no option for removal.

Interestingly, Twitch's recent endeavors to implement stricter guidelines haven't always gone as planned. The platform had introduced Branded Content Guidelines in early June, only to reverse the decision a day later. The company also recently announced the new Partner Plus Program for streamers with a 70/30 revenue share, which is set to launch on October 1, 2023. Despite the new features and updates, it's undeniable that Twitch has certainly not been exempt from controversies lately, as evidenced by some notable streamers like xQc and Amouranth (and presumably Ludwig as well) making the decision to migrate to Kick, the buzzing alternative to Twitch that is gaining traction in recent days. You might find it worthwhile to check it out, or you can always explore other options like DLive or the self-hosting alternative Owncast (personally recommended 😉).