Twitter to introduce per-article charging: A shift towards sustainable revenue stream?

Twitter has been a hot topic lately, as Elon Musk announced that the social media giant may introduce per-article charging next month. This means that media publishers will be able to earn money from non-subscribers, but users will pay a higher per-article price than the cost of access to every article in a subscription. However, it will be lower than a monthly subscription for occasional readers.

Although details about the feature are still vague, it is unclear which accounts and media outlets will be able to offer per-article charging and how much commission Twitter will take. Twitter previously announced that it will not take any money from creators for the next 12 months, but after that, it will take a 10% cut on subscriptions. This move towards more paid features and monetization may indicate a shift in the platform's business model towards a more sustainable revenue stream.

While the per-article charging feature is expected to provide a new revenue stream for media publishers who want to monetize their content outside of recurring subscriptions, it remains to be seen how successful the feature will be among publishers, and whether users will also view this as a benefit or reject it as another one of Elon Musk's attempts to squeeze as much as he can out of the platform.