Microsoft is testing ads on Windows 11 Start Menu: A potentially frustrating addition to the OS

Microsoft is testing a new feature in its Windows 11 Insider preview build 23435 that could potentially become a frustrating addition to the operating system. The company is experimenting with ads on the Start menu, which is only available to those in the Dev channel. However, there is a possibility that this feature could make its way to the general public.

The ads, also known as "badging," are designed to encourage users to sign in with a Microsoft account (MSA) instead of using a local user account. Microsoft claims that there are several benefits to using an MSA, which is why they are highlighting the feature in this way.

However, many users are concerned that this addition could make Windows 11 more frustrating to use. The Start menu is a crucial part of the operating system, and ads could make it feel cluttered and overwhelming. Additionally, some users may not want to sign in with an MSA, and the constant reminders could be seen as intrusive.

Microsoft is aware of these concerns, which is why the feature is only being tested in a limited form. In a blog post, the company stated that "it is normal for us to try out different concepts in the Dev Channel to get feedback." This suggests that Microsoft is open to feedback from users and may make changes based on their responses.

Overall, the addition of ads to the Start menu is a controversial move from Microsoft. While the company may have good intentions, it is important to consider the impact on users and ensure that the feature does not become too frustrating to use. As Windows 11 continues to be developed, it will be interesting to see how Microsoft responds to user feedback and adapts the operating system accordingly.