Facebook introduces Viewpoints, a service that pays users that take surveys

Written 6 months ago by IanDorfman

Social media giant Facebook has launched a new app called Viewpoints that aims to pay users in exchange for participating in surveys, research studies, or trying out new products.

In the official Facebook Newsroom post announcing Viewpoints, its Product Manager Erez Naveh spends most of the end of it explaining the app's commitment to data privacy and security, stating that the data and information collected from Small Facebook Viewpoints iconFacebook Viewpoints will not be shared with third parties. It will also be transparent with what information it collects, allow you to end your participation at any time, and only share activity from it on the Small Facebook iconFacebook social network with your permission.

Naveh writes that the goal of this new Viewpoints program is to "improve products like Facebook, Small Instagram iconInstagram, Small WhatsApp iconWhatsApp, Portal and Oculus," as well as "benefit the broader community." This stems from Facebook's belief that direct user feedback is the best way to improve and further develop products and services.

Facebook Viewpoints is now available on Android and iOS, with its first program being the "Well-Being Survey" that aims to understand how people and their well-being are impacting by the use of social media. The end goal for the data is to find ways to "limit the negative impacts of social media and enhance the benefits," according to Naveh. The service can only be used by people 18 and over, with its official website available at viewpoints.facebook.com.

Further coverage:
Facebook Newsroom
The Next Web