

The Fabulous
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Fabulous is a science-based app, incubated in Duke's Behavioral Economics Lab, that will help you build healthy rituals into your life, just like an elite athlete.
License model
- Freemium • Proprietary
Application types
Country of Origin
France
EU
Platforms
- Android
- iPhone
- Apple Watch
Features
The Fabulous News & Activities
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Recent News
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- POX added The Fabulous as alternative to UpLvL
- POX added The Fabulous as alternative to minihabits
- iamrahulrao added The Fabulous as alternative to Kabit - Simple Habit Tracker
- sakharesuraj10 added The Fabulous as alternative to Habit Pulse
- POPSMASH added The Fabulous as alternative to Xtreeks
- kaytheaidev added The Fabulous as alternative to Accountabilify
- justarandom added The Fabulous as alternative to HabitTrove
- POX added The Fabulous as alternative to Habby
The Fabulous information
AlternativeTo Categories
Office & Productivity, Sport & HealthApple AppStore
- Updated Jun 24, 2025
- 4.51 avg rating
Comments and Reviews
I have used Fabulous a few times over the years. And I think that I even bought a subscription at some point.
Currently, I am searching for a habit tracking app that is utilitarian –– without the coaching library and social networking in Fabulous.
Also, the website does not say how much Fabulous costs. The FAQ even includes the question, "How much does Fabulous cost?" But the answer does not say. I would rather not pay for another subscription.
https://www.thefabulous.co/
I checked the Purchase History on iPhone, and I bought a Fabulous Annual Subscription on May 7, 2019 for $53.49 / year.
This app does a lot, and it tries to do it all at the same time. The core habit-building process is appealing and friendly, but the interface is kind of unfathomable. It's not clear how or when to mark that you've performed or not performed the task, and that seems rather crucial. Then it throws a lot more at you than a gradual building of routines--coaching, groups, notifications, on and on and on, and too much overwhelming stuff all at once is what I'm trying to get away from by building routines.
Then there's the source. This comes from the lab of the currently-being-disgraced behavioral economist Dan Ariely and it has that kind of feel: of taking twee and trendy ideas and giving them the imprimatur of SCIENCE, but in the interests of marketing more than the search for the truth.
What did Dan Ariely do to cause himself to be disgraced? I hadn't heard.