TargetBay personalization tool helps you segment your eCommerce customers to frame personalized campaigns to target them better. Fine more information about each TargetBay's feature:
Customer Segmentation:
Not all customers are the same. TargetBay’s segmentation feature lets you take a 360 degree peek into what customers do on your eCommerce website. Segment them into smaller groups based on their activity, location, preferences and create personalized messages to improve conversions.
Automated email Personalization
TargetBay not only lets you segment your entire customer database, but also craft and send personalized emails to improve on-site activity as well as improve sales. With personalizing email campaigns, you can increase your email revenue by 760%
Real Time Behavioral Targeting
Showcase personalized messages to customers during their peak decision making period for maximum conversions. Sometimes, the right timing is all that’s needed to provoke your eCommerce customers to convert. Real time targeting is the only way you can stop your customers from leaving your store and make the purchase that they have been contemplating upon.
Shopping Cart Abandonment
Want your customers to stop abandoning their carts? Research shows cart abandonment doesn’t necessarily mean a ‘lost sale’ as two-fourth of such customers leave with the intention of completing the transaction later. It’s only by taking the necessary action to bring them back you reduce your eCommerce store’s shopping cart abandonment rate.
Review Generation
Real user review generation is a great marketing technique by itself. Survey shows that 90% of customer’s purchase decision are influenced by online reviews. Enforce brand loyalty amongst existing customers and improve conversions from new customers with reviews on your product page. Once you get users hooked on to your eCommerce website, there is no looking back as retaining loyal customers is much cheaper than acquiring new customers.
