Almost 95% of visitors leave your website without ever converting. Often the root of that issue is lack of trust. Visitors never convert because they don’t trust any website and with good reason, they don’t have a reason to.
How do you get visitors to trust you?
The answer is really simple – using social proof.
What is social proof?
Social proof is a psychological phenomenon that leverages the fact that we as social creatures often copy the actions of others. For example, when somebody recommends a certain brand of product that you are already interested in, you will most probably try that certain brand. At least once.
Since new visitors don’t trust your website, show them that other people already trust you. By adding social proof to your website, you will have control over how you are perceived. In the end, it is a lot more likely for cold leads to convert into paying customers.
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