Rite.ly is described as 'is the only self-branded URL shortener with banner, popup, image/text ad, form or video Link Ads (CTAs). Start free and use in RiteBoost, RiteForge or any social publishing product. Just $15/month for unlimited brands and Link Ads' and is an app in the Business & Commerce category. There are more than 25 alternatives to Rite.ly for a variety of platforms, including the Web, Windows, SaaS, Google Chrome and Mac. The best alternative is Kutt, which is both free and Open Source. Other great apps like Rite.ly are adf.ly (Free), Shorte.st (Free), Elbo (Free, Open Source) and T2M - URL Shortener (Paid).