reOS

reOS is the operating system for customer research: one platform where studies are planned, participants recruited, interviews conducted, feedback analyzed, and insights acted on. Instead of a repository that stores research done elsewhere, reOS is where the research happens, and the repository builds itself along the way.

The platform covers the full research loop:

Plan - An AI research assistant turns your question into a study plan, sharp research questions, and a moderation guide. Research questions are tracked all the way to their answers.

Recruit - Build a panel from your own customers via CRM connectors, CSV imports, and in-product forms. Run email campaigns from your own domain, handle scheduling, versioned consent, and incentive payouts.

Conduct - Schedule, run, record, and transcribe interviews directly in the browser. Moderate yourself with a live AI co-pilot in your ear, or hand the AI moderator your guide and run hundreds of interviews in parallel while you listen in on any session.

Ingest - Bring in every other channel of feedback: support tickets, emails, survey responses, recordings, and bulk CSV/JSON datasets.

Analyze - Everything flows through the DIVE™ pipeline (Decode, Improve, Validate, Enrich), a human-led AI analysis where every claim is checked against its source. Click any insight and land on the exact second of the interview or the exact line of the ticket. Choose the AI models you trust and build your own analysis flows.

Act - Insights become tracked initiatives. Ship the change, notify the customers who asked for it, and invite them into the follow-up study.

Pricing is a small base fee plus transparent metered usage (interviews by the minute, AI by the token) rather than per-seat licenses. For enterprises: SAML SSO, SCIM provisioning, SOC 2 Type II, ISO 27001, ISO 42001, and GDPR compliance, with no training on your research data.