What is Primis?
Primis leverages machine learning technology to serve consumers with video content they are most likely to engage with. The discovery engine is applied in a fully customizable video unit designed to fit natively in all websites. Their video solution helps publishers add new monetization opportunities and drive deeper engagement with consumers.
Primis was established as Sekindo in 2007 by three programming entrepreneurs who had a vision to automate the digital landscape in Israel. Growing rapidly, they were acquired by Universal McCann in 2012 and have launched global activities providing innovative technological advertising solutions to publishers. In 2018 they have re-branded as Primis, inventing The Video Discovery Platform.