Pr.co is an toolkit that helps communication professionals connect their daily tasks with their overall company purpose.
How does it work?
1. Create your online newsroom, a perfect one-stop-shop for media, partners and customers. Your newsroom is optimized for social media and search engines. It features your press releases, presskit, clippings, PR contacts and company info. No technical skills required! More Info »
2. Publish your online releases and help journalists and bloggers create engaging stories. Attach high resolution images ready for print, videos, sounds and documents to enrich your story. Use our toolkit to configure your press release in a few steps.
3. Who's going to read the story you just crafted? Start pitching your media contacts. Use your presslists to send personalized emails to influencers. We let you improve the distribution of your release, but we don't provide general lists of contacts. We believe in customized pitches and direct relationships.
4. Measure and quantify your PR efforts. Now that your press release is out, you have to analyze and improve your performance. Track in real time the progress of your press release to refine your communication strategy.