Opal Spend

Opal is a financial platform purpose-built for advertising agencies, ecommerce brands, media buyers, and in-house marketing teams managing significant digital ad spend.

Unlike general-purpose business cards, Opal is designed around the way paid media teams operate. Businesses can create virtual cards for individual clients, advertising platforms, campaigns, or buyers; assign custom spending limits; monitor transactions in real time; and separate advertising charges before reconciliation begins.

Opal helps finance and marketing teams access scalable spending capacity, manage advertising budgets, reduce shared-card risk, simplify reconciliation, and maintain clearer visibility across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, and Amazon Ads.

Key capabilities include:

• Virtual cards for clients, platforms, campaigns, and team members • Custom card-level spending limits and controls • Real-time transaction and advertising-spend visibility • Cleaner reconciliation and client reporting • Fast card issuance, locking, and replacement • Support for high-volume advertising spend • Cashback and rewards on eligible ad spend • Ad Pay for managing eligible Meta and Google advertising invoices

Opal is especially useful for teams that have outgrown a single shared business card and need their payment infrastructure to reflect how they actually buy media. By organizing spend at the card and payment level, Opal helps teams reduce billing confusion, control budgets, protect campaign continuity, and give finance and media buyers a shared view of advertising activity.