NVivo is described as 'Software for qualitative data analysis in every setting - from market research to content analysis and evaluation. QSR International’s products: XSight and NVivo are designed to help researchers and other people analyzing audio, video, photos, Word documents and PDF documents to' and is an app. There are more than 25 alternatives to NVivo for a variety of platforms, including Windows, Mac, Web-based, Linux and Self-Hosted apps. The best NVivo alternative is MAXQDA. It's not free, so if you're looking for a free alternative, you could try Voyant Tools or QualCoder. Other great apps like NVivo are ATLAS.ti, RQDA, Taguette and Dedoose.