Nexoya

Nexoya is an AI-powered platform that helps mid-sized and enterprise companies optimize digital advertising across channels. The platform connects 40+ ad platforms, including Google Ads, Meta, LinkedIn, TikTok, DV360, and Microsoft Advertising and uses machine learning to deliver cross-channel attribution and automated budget optimization.

Nexoya's AI analyzes campaign performance at a granular level, attributes from top to low funnal, predicts future outcomes, and automatically reallocates budgets to the highest-performing campaigns and channels. Marketers can apply optimization proposals with a single click, eliminating manual spreadsheet work and reducing operational effort by up to 40%.

Key capabilities include:

• Cross-channel attribution using regression-based modeling (privacy-safe, no cookies required)
• AI-driven budget optimization across all connected ad platforms
• Scenario simulation to model budget changes and forecast outcomes (e.g. "What budget do I need for €200K revenue?")
• Automated portfolio management with weekly optimization cycles
• Unified reporting dashboard aggregating KPIs from all channels

Nexoya is trusted by brands like Zürich Insurance, Generali, Vodafone, Benetton, Unilever, Zürcher Kantonalbank or Stroili. The platform is GDPR-compliant, stores only non-personalized aggregated data in certified Swiss data centers, and is a certified Microsoft partner listed on the Azure Marketplace.

Founded in 2018 in Zurich, Switzerland. Offices in Zurich, Berlin, and Milan.