Metrisim

Metrisim conjoint analysis software. Test new product ideas, product refinements, portfolio alterations and price changes. Easily segment your market and identify key segment purchase drivers.

Who is this for? Marketing researchers who want to increase productivity. Analysts who design and fit metric conjoint analysis models using statistical software, but find the final simulator build laborious. Metrisim is especially suited to users of the R conjoint library who want an easier and more sophisticated conjoint analysis simulator. Many consultants use Excel, but this oftens takes days to setup post survey and extensive knowledge of conjoint analysis at a statistical level. Academics and students who use R conjoint and don't want a full suite, but do require a more sophisticated simulator.

Benefits Includes dedicated conjoint analysis experimental design generator and partworth estimation module. Automatically constructs simulator from your partworths, attribute map and baseline scenario csv files. Automate PowerPoint production, useful for busy analysts who present to end-users. No vendor lock-in risk or fear of data loss. Everything needed to completely define a simulator can stay on your computer in csv files. Upload to create a simulator within seconds. Ideal for small screens – e.g. smartphone surveys. Less tiring for respondents – higher quality data. Smaller sample sizes, reducing survey costs, and increasing project speed. Advanced features like sample / volume weighting and calibration.

Key features: Sample / volume weighting Capable of using a sample weight or a combined sample / volume weight that you provide.

External effects Two approaches are offered to model external effects. 1.) Calibration weights are calculated automatically based on target (actual) market shares you provide for the baseline scenario. Alternatively provide your own weighting factors. 2.) Relevant set indicators.

None estimation Traditionally metric conjoint analysis simulators are not able to estimate a none percentage. Metrisim's new approach enables the estimation of none percentage in simulations.

Decision Rules Currently Max Util and BTL. Other decision rules to be added in the near future.

Interpolation The price partworths are interpolated during simulations to estimate partworths for the prices ‘inbetween’ the tested price levels.

Price simulator Metrisim offers a price simulation module to make price simulations more convenient.

PowerPoint Add scenarios and diagnostics to PowerPoint automatically.