Conjoint.ly is an online service for managers to easily perform discrete choice experimentation (choice based conjoint analysis) in order to identify most in-demand product features and optimal pricing.
Online service for managers to easily perform discrete choice-based conjoint analysis in order to identify most in-demand product features and optimal pricing.
Since its inception in the 1970s, conjoint analysis has proven a reliable market research technique. It is commonplace in marketing, advertising and product management, helping test acceptance of new product features, pricing, messaging. These days, it is also frequently used in healthcare, environmental, government and non-profit settings.
Conjoint.ly helps managers understand what drives customer behaviour through surveys that simulate the act of purchasing (or any other type of choice-making). It offers a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, market share simulation, segmentation, and more. Being at the statistical forefront of discrete choice experiments, Conjoint.ly offers robust, proven analytics that managers rely on in important product decisions.
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